Planning Tool

Budget Calculator

Estimate leads, booked jobs, and revenue based on real CPL benchmarks from Australian tradie campaigns.

Campaign Settings

$50/day
Total ad spend over 1 month$1,500

Projected Results

Leads
42
Conservative
@ $35 CPL
68
Expected
@ $22 CPL
100
Best Case
@ $15 CPL
Jobs Booked (35% lead-to-job rate)
14
Conservative
23
Expected
35
Best Case
Revenue (avg job: $450)
$6.3k
Conservative
$10.3k
Expected
$15.8k
Best Case
Return on Ad Spend
590%
Expected ROI
$10.3k revenue on $1.5k spend
320%
Conservative ROI
$6.3k revenue on $1.5k spend

Plumber Campaign Insights

CPL Benchmark Range
$15 – $35 (ideal: $22)
Avg Job Value
$450
Lead-to-Job Conversion
35%
Top Hook Types
Personal StoryEducation / TipProblem / Pain

Hot water systems and blocked drains convert best. $0 call-out offer significantly reduces CPL.

Benchmarks are based on observed Australian tradie Meta Ads campaigns. Actual results vary by creative quality, targeting, landing page, and market conditions. CPL figures assume Advantage+ placements with Lead Generation objective and Higher Intent lead forms.